Sketchers Advertising :: Business and Management Studies

Sketchers AdvertisingAdvertising is used to inform people about products for sale and toencourage people to buy them. It is a way of telling people aboutdifferent products that companies argon selling. Things are get upiseddifferently depending on whether they are in the newspaper, ontelevision, on the piano tuner or in magazines. The purpose of advertisingis to encourage people to buy that particular product rather thananother product. There are different forms of advertising. These areindus demonstrate and commerce, to sell goods and services and to giveinformation about a certain product. Organizer of event, this is topromote events such as the cinema, theatre, and charity events.Political party, this is to derive support on votes, to lobby government.Educational establishments. Which are to advertise colleges anduniversities. There are also other forms of advertising such ascharity, media, government and cloak-and-dagger individual. There are also manypros and cons of adverti sing. The pros are that the advertisementsbring the prices down because it encourages competition and increasessales. It gives people information about goods and services. The consare that it persuades people to spend coin on things they dontreally want or need, and they interrupt television programmes, andfill up page after page of magazines.I scram looked at the sketchers footwear advertisement that I foundin a J-17 magazine. The Sketchers advertisement is on a plain bluebackground and takes up a whole double page spread. They have usedBritney Spears to advertise the footwear so that people are encouragedto buy them because they think that Britney wears them and they wantto be like her. On the first half of the advert there are two picturesof Britney Spears, the Sketchers logo, the website address and thewords Sketchers USA Footwear. The website was put on the advert tomake people go onto the site and look at more of their shoes. Theyinclude these pictures of Britney spears to m ake the trainers moreappealing to the audience to make people try and buy their shoes. Onthe other half of the advertisement there are two more pictures ofBritney Spears.The product is Sketchers footwear, the brand name and company isSketchers and there is no slogan. The logo is the letter S in aoval shape. The outline of the logo is white, the inside is red andthe letter S is white. The target audience is teenaged girls andwomen up to the age of about thirty, possibly a bit older. The purposeof this advert is to encourage people to choose their product of